Why Public Speaking is Good for Your Business

Posted by nigel on August 20, 2010 Leave a comment (0) Go to comments

Why Public Speaking is Good for Your Business

You don’t really want the hassle do you? You’re a busy person running a growing business – why on earth would you want to go out there to event and put yourself through the stress of having to give a public speech.

Well, there is one key reason – public speaking will help generate wealth for you and your business.

I’m not talking about giving speeches at great big events, I’m not taking about becoming a motivational speaker. I’m taking about giving speeches at small networking events or club gatherings.

Say you are an accountant giving a speech about tax returns to a small group of 25 that met once a fortnight. You are suddenly seen as an “authority” – you are the “speaker” – you are an “expert”. It is highly likely that out of those 25 people – 1,2 or even more are going to give you the pleasure of handling their tax returns for them.

Repeat this speaking process once a week at various events and you have an excellent way of generating new business. Why? Because public speaking turns you into the “expert” and people like doing business with “experts”.

A wealthy stockbroker I know caught on the idea of giving short speeches at private schools across England. He focused on prep schools. He gave a talk to parents about saving for university fees – he showed them how much it would cost to send their little angels to university. He generated “concern” amongst his audience – even the prospect of university was still more than ten years away. He then gave them a “solution” – he explained one of his investment portfolios to them and how it could generate enough funds to cover the costs. In just three months he ahs attracted over £2million in new business -just by giving a few speeches.

If you are in business and you can solve a “problem” for people then public speaking is a great way to attract more wealth for you and your company.

Neil Bakewell is the author of the book “Find Your Voice – conquer your public speaking fear” he also runs workshops and coaching sessions for those wishing to beat their public speaking fears. Why does Neil know what he is talking about – because he also had a public speaking phobia and he devised a method to beat it. Now he can help you to do the same.

www.publicspeakingfear.co.uk